Schema Generator

Free JSON-LD Schema Generator

Generate valid JSON-LD structured data for Organization, LocalBusiness, Product, Article, FAQ, and Breadcrumb. Paste it into your page's <head>.

Generated JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Acme Inc",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "sameAs": [
    "https://twitter.com/acme",
    "https://linkedin.com/company/acme"
  ]
}
</script>

Paste this inside your page's <head>. Validate with Google's Rich Results Test.

Why JSON-LD schema matters

Schema markup is the structured data Google reads to understand what your page is about. Without it, Google has to guess from your HTML. With it, Google can show rich results: star ratings, product prices, FAQ accordions, recipe cards, event dates — all in the search result itself.

Rich results take up more screen real estate, boost click-through rates 20-30% on average, and increasingly drive citations from AI search engines like ChatGPT, Perplexity, and Google's AI Overviews.

Which schema type should you use?

  • Organization— every site's homepage. Tells Google "here's who we are."
  • LocalBusiness — physical stores, restaurants, clinics. Powers local pack and Maps.
  • Product — e-commerce pages. Unlocks price, rating, and availability in results.
  • Article — blog posts and news. Improves news surface and Discover eligibility.
  • FAQPage — pages with question-answer pairs. Triggers expandable FAQ rich results.
  • BreadcrumbList — every navigational page. Replaces the raw URL in search results with clean breadcrumbs.

How to use the generated schema

  1. Fill in the form above and click Generate.
  2. Copy the JSON-LD block.
  3. Paste it inside your page's <head>, wrapped in <script type="application/ld+json">.
  4. Validate it with Google's Rich Results Test.
  5. Wait for Google to recrawl (usually 1-7 days).

Common mistakes

The biggest mistake is mismatch — your visible page says one thing, your schema says another. Google calls this "misleading markup" and may penalize the page. Always make sure your schema reflects what's actually on the page.

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