Free Shopify SEO Audit
in 8 seconds.
Paste any Shopify URL. Get 70+ ranking signals scored — schema, Core Web Vitals, mobile-first, AEO (ChatGPT & Perplexity visibility). AI Coach generates the exact fix. No signup. No credit card.
Or try a sample — audit www.allbirds.com
Shopify gives you a fast CDN, automatic image optimization, and PCI compliance — but it locks down robots.txt, restricts JSON-LD edits to theme files, and creates duplicate URLs every time a customer toggles a product variant or filter. Most Shopify SEO problems come from this trade-off: the platform handles 80% of the boring SEO basics automatically, but the remaining 20% — product schema, canonical handling, collection-page indexing, app-injected JavaScript bloat — is where stores lose ranking. Our audit calls out exactly which of those are hurting you, with copy-pasteable Liquid + JSON-LD fixes that work with Shopify 2.0 themes.
The 5 most common SEO issues
on Shopify stores.
Our audit is tuned to spot the patterns that show up over and over on Shopifysites. Here's what to look for — and how to fix each one.
Variant URLs creating duplicate content
Each product variant (?variant=12345) loads the same page with the same H1 and meta description. Google crawls all of them and either picks the wrong canonical or splits ranking signal across duplicates.
Fix: Verify the <link rel="canonical"> on each variant points to the main product URL. Shopify 2.0 themes do this by default; older themes need a one-line theme.liquid edit.
Missing Product schema with AggregateRating
Shopify's default Product schema includes name and price but often skips AggregateRating, Review, and Brand — which are the fields that trigger star-rating rich results in SERPs.
Fix: Either upgrade to a Shopify 2.0 theme with built-in schema (Dawn, Sense), use a schema app (Schema Plus, JSON-LD for SEO), or paste our Schema Generator's Product output into theme.liquid.
App-injected JavaScript killing LCP
Every Shopify app (chat widgets, review apps, upsell apps, popup builders) injects 50-200 KB of JavaScript that runs before LCP. Stack 5+ apps and your mobile LCP regularly clears 4 seconds.
Fix: Audit-by-removal: temporarily disable each app and re-run the audit. The PSI category will tell you exactly which one is blocking render.
Collection pages with thin content
Shopify collection pages auto-display product cards but skip an intro paragraph. Without 100-300 words of category context, collections rank below product pages — even though they're a better landing target for category-level queries.
Fix: Add a Custom Liquid section above the product grid with 150-250 words of plain-language category intro. Our AI Coach can write this if you give it your category name.
Hreflang missing on multi-currency stores
If you serve different currencies via Shopify Markets, each region gets its own URL — but hreflang tags often skip the alternates or point to the wrong canonical. Google then shows USD pricing to users searching from Europe.
Fix: Use Shopify's built-in Markets hreflang or paste the audit's recommended hreflang block into theme.liquid. The audit validates every link in the chain.
When you outgrow the free tier.
A 50-product Shopify store with 5 collections is 55 URLs that need consistent SEO. Pro Yearly's full-site crawl audit (up to 25 pages per scan) lets you audit every product page in one batch, see which pages are dragging down your average score, and ask the AI Coach to bulk-generate Liquid-compatible meta descriptions for the worst performers. The audit history dashboard shows week-on-week score changes per URL, so when you tweak an app or change a theme you can prove the SEO impact within 7 days.
Shopify SEO — answered.
Long-tail questions we hear from Shopify site owners.
- Does this work on Shopify and Shopify Plus stores?
- Yes. The audit treats both identically — same checks, same scoring. Shopify Plus stores often have more apps and custom Liquid, which means more places SEO can break; the full-site crawl in Pro is especially useful there.
- How do I improve my Shopify product page SEO?
- Run our audit on your top-selling product URL and follow the prioritized fix list. The top three levers on most Shopify stores: (1) get AggregateRating into your Product schema for star rich results, (2) replace duplicate variant H1s with unique titles, (3) lazy-load product gallery images below the fold so LCP fires on the first image only.
- Are SEO apps for Shopify (Plug In SEO, SEO Manager) worth it?
- They automate broken-link checks and bulk-edit meta tags — useful for large catalogs. But they also bundle features you'd get free elsewhere (alt-text suggestions, structured data templates). Audit your store first; if the issues you see are concentrated in one area an app handles well, it's worth the $20-30/mo. Otherwise you're paying for redundancy.
- Can I edit robots.txt on Shopify?
- As of mid-2021 yes, via the robots.txt.liquid template in your theme files. Before that it was locked. Our audit checks your robots.txt for AI crawler rules (GPTBot, PerplexityBot, Google-Extended) — important for AEO scoring as ChatGPT and Perplexity rise as discovery channels.
- Why are my Shopify Core Web Vitals failing?
- Almost always one of: (1) too many third-party app scripts loading before LCP — disable apps one at a time and re-audit; (2) hero image too large or not in WebP — Shopify CDN auto-converts but you have to use the responsive image syntax; (3) cumulative layout shift from late-loading review widgets or sticky banners. The audit's PSI category breaks down which signal is failing.
- Does the audit work on Shopify themes I've heavily customized?
- Yes — the audit reads the rendered page output, not the theme files. If your customizations break SEO (extra <h1>s, missing canonicals, broken schema), the audit catches them the same way it would on a stock Dawn theme.
Audit your Shopify site
right now.
Free forever for any URL. 8-second audit. AI Coach generates the fix.